Meanwhile, users can immediately reach their desired goal when visiting the Landing Page.

"In online advertising campaigns, a Landing Page is a single web page with focused content designed to guide and persuade readers to take a specific conversion action"

What is Landing Page?

What is Landing Page?

When visiting a website, users often click on many different pieces of information before finding the target they need.

Demo

3 common types of Landing Pages

(LEAD GENERATION PAGE)

(CLICK-THROUGH PAGE)

based on conversion goals

(SALES PAGE)

Lead Generation Page

Goal

Collect basic information from potential customers (such as full name, email, and phone number) for use in subsequent marketing activities.
Collects information through a registration form and always offers an incentive in exchange for the customer’s details, such as an ebook, webinar, offline seminar, free consultation, gift, or discount code.

Characteristics

SALES PAGE

Goal

Persuade customers to make a purchase decision directly on the Landing Page.
The content about the product/service is built in detail, including customer benefits, key features, customer feedback, pricing, policies, etc., helping customers have enough information to make a purchase decision.

Characteristics

CLICK-THROUGH PAGE

Goal

Guide readers to redirect to the main conversion page.
An intermediate conversion Landing Page only uses call-to-action buttons to redirect to another page, without using a registration form.

In addition, in e-commerce, an intermediate Landing Page provides complete information about the product and guides customers to the shopping cart page of the main website.

Characteristics

In e-commerce, Landing Pages are most effective when used for service industries (training, beauty spa, real estate, tourism, finance, events, etc.) or for a specific product (toys, accessories, cosmetics, household goods, sports, etc.).

In addition to sales purposes, Landing Pages are also used for many other objectives in marketing and advertising, such as promotion pages, giveaways, ebooks, events, marketing funnels, and more.

LANDING PAGE

Landing Page and Website
in e-commerce

Landing Pages and websites coexist and support each other. Determine the purpose of use to achieve the highest effectiveness for your marketing and advertising campaigns.

WEBSITE

For a business model with multiple product lines and various models, you still need to have a website for online business, combined with the use of Landing Pages for suitable marketing and advertising campaigns.

CREATE YOUR FREE LANDING PAGE NOW

THE BEST LANDING PAGE BUILDER PLATFORM

Design drag-and-drop Landing Pages and increase conversion rates without needing technical skills.

for marketing and advertising campaigns

5 steps to design a Landing Page

STEP 01
Define the desired conversion goals and the KPIs to be achieved.
STEP 02
Create content to persuade customers to take the target action.
Design the Landing Page interface combined with the content from step 2.
STEP 03
STEP 04
Run tests on several versions to select and maintain the most optimal one.
Measure the metrics and generate reports.
STEP 05

FAQs

A Landing Page can be used with the following three types of URLs:
Main domain (domain key): http://www.whatislandingpage.com
Subdomain: http://abc.whatislandingpage.com
Subfolder: http://www.whatislandingpage.com/feature
Hire a technical team to code the Landing Page or use platforms that allow you to create a Landing Page without technical knowledge. Examples include: ladipage.vn, unbounce.com, instapage.com...

When using a Landing Page design platform like LadiPage, you don’t need hosting, the process is simple, and you can quickly build a Landing Page.

2. How to create a Landing Page?

1. Which URL will the Landing Page use?

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